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Welcome to your Neighborhood Bookstore

JOIN US AT OUR NEW LOCATION

The awning is up, the logo and sign are firmly in place, and another adventurous chapter has begun……….

Our new location is:
2207 Honolulu Avenue (between Zeke’s and Rocky Cola Cafe)

ABOUT ONCE UPON A TIME

Founded in 1966 by Jane Humphrey, this bookstore has been a special place for hundreds and hundreds – dare say, thousands – of children and adults alike throughout the years. We are proud to be independent booksellers, with a unique combination of superb customer service, fast special order fulfillment and we continue to carry only QUALITY children’s books and a choice selection of books for the entire family.

In April 2003, the Palacios family, by way of our then 9-year old daughter Jessica’s letter-to–the-editor, bought the business from Jane, who is now enjoying much more travel and leisure time with her Mr. Bob.

We have been blessed by some wonderful press:

  • We had a great front page write up from the Glendale News Press 4/14/08 along with two cute pictures of our Teddy Bear Picnic and Parade event that was in celebration of Courdoroy's 40th birthday. We read a handful of bear-themed stories, traipsed up Honolulu Avenue blowing bubbles, holding onto our teddies and continued our party at our good friend Gerry Puhara's Tender Treasures shop. (www.tendertreasures.com)

  • The Auto Club's Westways January/February 2007 magazine issue mentioned Once Upon A Time (along with 2 other Southland stores): "Pleasantly chaotic is how some might describe this neighborhood fixture, which turned 40 years old this year." As well as noting ..owner Maureen Palacios' two girls, Jessica, 12, and Amelia, 11, pen thoughtful reviews of newly released chapter books for the May We Recommend section up front.

  • November 2005 issue of Sunset Magazine included us in the "5 Great Children's Bookstores"
    http://www.sunset.com/sunset/travel/article/0,20633,1110995,00.html

  • Our local paper, the Glendale News-Press, ran a great article about our shop's 40th anniversary January 7th. 

  • The Los Angeles Times' Calendar section, January 19, 2006, had a wonderful feature article about independent children's booksellers in the Southland. We were thrilled to be included, as they interviewed us, and Jessica's picture of her reading on the sofa was actually on the FRONT PAGE OF THE LA TIMES, as well as in the Calendar section. WOW!

  • The wonderful insider’s reference book – “Hometown Pasadena”, published by Prospect Park Books,speaks lovingly about our store.

We welcome oldtime customers, their children, and even grandchildren, and of course, all newcomers to our warm, comfortable and nurturing bookshoppe.

We await your visit...............

Sincerely,
Maureen, Jorge, Jessica and Amelia Palacios & Kitty Mama

 
 

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