JOIN US AT OUR NEW LOCATION
 The awning is up, the logo and sign are firmly in place,
and another adventurous chapter has begun……….
Our new location is:
2207
Honolulu Avenue (between Zeke’s and
Rocky Cola Cafe)
ABOUT ONCE UPON A TIME
Founded in 1966 by Jane Humphrey, this bookstore has
been a special place for hundreds and hundreds – dare
say, thousands – of children and adults alike throughout
the years. We are proud to be independent booksellers, with
a unique combination of superb customer service, fast special
order fulfillment and we continue to carry only QUALITY children’s
books and a choice selection of books for the entire family.
In April 2003, the Palacios family, by way of our then 9-year
old daughter Jessica’s letter-to–the-editor, bought
the business from Jane, who is now enjoying much more travel
and leisure time with her Mr. Bob.
We have been blessed by some wonderful press:
-
We had a great front page write up from the Glendale
News Press 4/14/08 along with two cute pictures of our
Teddy Bear Picnic and Parade event that was in celebration
of Courdoroy's 40th birthday. We read a handful of bear-themed
stories, traipsed up Honolulu Avenue blowing bubbles,
holding onto our teddies and continued our party at our
good friend Gerry Puhara's Tender Treasures shop. (www.tendertreasures.com)
-
The Auto Club's Westways January/February 2007
magazine issue mentioned Once Upon A Time (along
with 2 other Southland stores): "Pleasantly
chaotic is how some might describe this neighborhood
fixture, which turned 40 years old this year." As
well as noting ..owner Maureen Palacios'
two girls, Jessica, 12, and Amelia, 11, pen thoughtful
reviews of newly released chapter books for the May
We Recommend section up front.
-
November 2005 issue of Sunset Magazine included
us in the "5 Great Children's Bookstores"
http://www.sunset.com/sunset/travel/article/0,20633,1110995,00.html
-
Our local paper, the Glendale News-Press, ran a great
article about our shop's 40th anniversary January
7th.
-
The Los Angeles Times' Calendar section, January 19, 2006,
had a wonderful feature article about independent children's
booksellers in the Southland. We were thrilled to
be included, as they interviewed us, and Jessica's
picture of her reading on the sofa was actually on the
FRONT PAGE OF THE LA TIMES, as well as in the Calendar
section. WOW!
-
The
wonderful insider’s reference book – “Hometown Pasadena”,
published by Prospect Park Books,speaks lovingly about
our store.
We welcome oldtime customers, their children, and even grandchildren,
and of course, all newcomers to our warm, comfortable
and nurturing bookshoppe.
We await your visit...............
Sincerely,
Maureen, Jorge, Jessica and Amelia Palacios & Kitty Mama
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